PRIVACY POLICY

1.Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("Personal Information"). In the preceding twelve (12) months, we have collected the following statutory categories of Personal Information:

2.How We Use Your Information & AI Data Processing

We use the Personal Information we collect for the following business and commercial purposes:

• To provide, support, personalize, maintain, and develop our Site and AI Services.
• To process your requests, purchases, transactions, and payments, and prevent transactional fraud.
• To communicate with you via email, phone, SMS/text messaging (with your explicit consent), or other channels regarding updates, customer support, and marketing.
• AI Inputs & Model Training: When you submit text, voice, documents, prompts, or other data ("Inputs") to our AI Services, we process those Inputs to generate responses or automations ("Outputs"). We do NOT use your confidential Inputs or Outputs to train public third-party foundational AI models.

3.Sharing and Disclosure of Personal Information

We may disclose your Personal Information to a third party for a business purpose, including:

• Service Providers & Subprocessors: Cloud hosting providers, AI infrastructure/LLM API providers, payment processors (e.g., Stripe), CRM platforms, and telecommunications/SMS providers bound by contractual confidentiality obligations.
• Legal Obligations: To comply with any court order, law, or legal process, including responding to any government or regulatory request, or to protect the rights, property, or safety of AristaNova LLC, our customers, or others.

4.Your California Privacy Rights (CCPA/CPRA & CalOPPA)

If you are a California resident, you have specific statutory rights regarding your Personal Information:

• Right to Know and Access: You have the right to request that we disclose the categories and specific pieces of Personal Information we have collected about you, the sources of collection, the business purpose for collection, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request the deletion of your Personal Information, subject to certain statutory exceptions.
• Right to Correct: You have the right to request the correction of inaccurate Personal Information we maintain about you.
• Right to Opt-Out of Sale/Sharing: If applicable, you have the right to direct us not to sell or share your Personal Information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: We only use Sensitive Personal Information as necessary to perform the Services reasonably expected by an average consumer.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
• Global Privacy Control (GPC) & Do Not Track: Our Site recognizes and honors Global Privacy Control (GPC) signals broadcast by your web browser as a valid opt-out request where applicable.

5.Data Retention & Security

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal, accounting, and tax obligations, and resolve disputes. We implement commercially reasonable administrative, technical, and physical security measures to protect your information, though no transmission over the Internet is 100% secure.

6.Children's Privacy

Our Site and Services are not intended for children under 16 years of age. We do not knowingly collect Personal Information from children under 16. If you believe we might have any information from or about a child under 16, please contact us immediately at privacy@aristanova.ai.